iEnforce Fitness iPhone App Promotional Site

With a new personal training iPhone app in development, Enforce Fitness needed a web site to promote the app right away, plus a platform that could expand to encompass post-release needs such as support. Enforce Fitness’s “solopreneur” owner had to be able to manage the site himself – a challenge given a full slate of real-life clients. I integrated WordPress to fill the “ease of maintenance” bill, and customized templates to create a look and feel that extended the Enforce Fitness branding. With a site dedicated to the app, prospective buyers get greater depth of information than what is available in Apple’s App Store.