When White Oak Realty Group Owner and Broker-in-Charge Susie deVille contacted me for help finishing her web site, she’d already purchased and installed the AgentPress theme for WordPress, but was struggling to make it look and work to create the site she envisioned. The great thing about themes is that the bulk of the design and development work has already been done. The downside of themes is that the bulk of the design and development decisions have already been made.
The AgentPress theme comes with numerous features that allow small- and medium-sized brokerages to create and maintain stunning web sites with many bells and whistles to help connect buyers and sellers. A site built with WordPress and the AgentPress theme is very easy to maintain once it’s set up. But as with any other stock theme or template, it looks and works like every other web site that uses the same theme – not a good way to differentiate your business.
Susie had good ideas for the look and feel of her site, as well as breathtaking photography and top-notch copywriting that she produced herself. I customized the AgentPress theme files and stylesheet to create the right “home” for that content. In the months since I completed the project, the site has blossomed with more great blog posts, gorgeous photography and one-of-a-kind property listings. WordPress, AgentPress and a bit of help from the simpler web set the stage for a great real estate web site.