the simpler web is the home of Teresa Rosche Ott, website consultant and communications pro.
Since 1998 Teresa has helped companies and entrepreneurs of all kinds create and maintain their websites. After more than a decade of experience working with a top-notch team at an Atlanta graphic communications firm, she began offering freelance web design and development services to businesses smaller than the Fortune 1000 types that comprised her design firm clientele. More recently her specialization has narrowed to smaller, locally-focused businesses and entrepreneurs, many of whom who serve higher-end clients and customers.
Teresa’s B.S. in Communication and decade plus of design firm experience means she takes a broader, holistic view of your website. Though she does enjoy coding, she’s not “just” a code monkey. From the beginning and throughout a project, she approaches website design with these primary ideas in mind: what it communicates about you or your organization and how to make it simpler for your clients or customers to do business with you. Believing that the most effective websites are well maintained, Teresa works to make it as easy as possible for non-technical business owners to handle routine website tasks without developer assistance.
In the late 90’s, I graduated (magna cum laude!) with a B.S. in Communication and a keen interest in the then-nascent Web. While attending college, I’d cut my teeth on personal Web pages. When I went to work for a small graphic design and communications firm, it was a bonus that I could maintain the company’s Web site and code the online jobs that began to trickle in.
At the design firm, my initial area of responsibility was coordinating all the moving parts of the firm’s projects, which included design and production of numerous corporate annual reports. When the Web took off, many of our clients began to ask for HTML versions of their annuals and my area of the business grew. Like their printed counterparts, HTML annuals were deadline-driven and triple-checked for accuracy by corporate attorneys and other meticulous types, lest a typo or misstep incur the wrath of the SEC. I’ve always excelled at writing, but after working on so many annual reports I developed a hyper-vigilance about copy and design errors or incongruities, whether in print or online. For my clients, this means I may catch errors in their copy and also that I rarely introduce typos, misspellings or grammatical errors. Of course, now that I’ve put that in writing…
When the dot-com era gave way to the dot-bomb and client budgets were slashed, many Web projects went away and the firm had to drastically cut costs. I dusted off my writing hat and did that part time, along with the few Web projects we still had. I no longer write annual reports, but I have written them for big-name clients like Coke and Delta. I also wrote much of the copy for our company Web site, our marketing copy and even some ads after our firm was acquired by an ad agency.
In the spring of 2009 I launched the simpler web, offering web site design and development and ancillary services that simplify (of course!) the process of creating and maintaining an online presence. It has been my pleasure to continue to work with some of the same companies that were clients during my design firm tenure, as well as a joy to now have the flexibility to help small businesses “run with the big dogs” on the Internet.